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"Journalism & Social Media: How Spanish Journalists Are Using Twitter" (Final Report)
Estudios sobre el Mensaje Periodístico, Vol. 18, No1 (2012)

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west side story

As part of their professional routines, Spanish journalists are gradually joining the ranks of active users of social networks like Twitter. Following some on-the-fly strategy or just winging it, and fully putting into practice the idea that “one must be where the people are,” they distribute information coming from their own media, viralize information from other users/media, editorialize as they go, sum up daily life or shoot the breeze about a variety of topics.